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Implementing Advocacy Activities

In Guidelines on Lobby and Advocacy ICCO presents a 10-step approach to lobbying and advocacy. After clarifying the difference between lobbying and advocacy, the manual presents a stepwise approach, which starts with setting goals for either of them. This is followed by identifying target groups. The manual shows how to map out who influences whom and how to conduct a SWOT assessment to strengthen a campaign. Identifying other stakeholders comes next, as well as assessing risks, influence, resources and access to the advocacy target. Choosing the most appropriate messenger and channel of communication make up the next step. After implementation, evaluation looks at factors such as effect on target group, position in network, and effect on decision-makers and society at large. This manual offers valuable practical and conceptual advice for engaged people who want to move beyond “being right” on their issue, towards persuading relevant decision makers, by building public pressure and/or by seeking collaboration and win-win situations with decision makers.

Vulnerable Child Advocacy empowers communities to identify the issues and systems of injustice confronting vulnerable children and it works to bring about lasting change and fulfillment of their rights.  VCA seeks to bring about changes in individual and community attitudes and behaviour, socio-cultural norms, systems, laws, policies and practices that deny justice for the vulnerable children.  The goal of VCA is to expand and strengthen civil society participation to influence the development and implementation of policies and practices that support the care and protection of vulnerable children at community, national levels, regional and international levels. The Vulnerable Child Advocacy implementation guide provides  a 10 step process on how VCA can be implemented by the communities.


Advocacy strategies that can be shared are difficult to come by, and EAA is grateful to Trocaire Malawi and its partner for sharing this one:

The Malawi Centre for Social Concern (CFSC) Advocacy Strategy developed in 2009 begins by identifying priority advocacy issues to be addressed, setting an advocacy goal and objectives. CFSC’s main objective is for Government to enact the draft Tenancy Labor bill by 2010. Primary and secondary audiences are identified for each objective, as are supporters, opponents and neutrals. The objectives are followed by an implementation and a monitoring and evaluation plan with guiding questions to assess change at short-term and long-term level. The accompanying October 2010 Update provides a good example of activities with corresponding outcomes. Advocates are currently revising the plan to meet recent challenges in the campaign process.


The aim of advocacy is to introduce or change laws, policies and practices. The following tool developed by CAFOD, Christian Aid and Trocaire will be useful for members seeking to learn more about the policy process:

Monitoring Government Policies: A Toolkit for Civil Society Organizations in Africa (CAFOD, Christian Aid and Trocaire, 2008).  Directed specifically at civil society organizations in Africa, each chapter in this toolkit is self contained. The toolkit begins by examining concepts of policy monitoring, identifying problems and corresponding solutions and deciding on a perspective monitoring (e.g. gender, livelihoods). Chapter 2 focuses on identifying the different kinds of policies and their areas of impact, understanding which policies can be monitored, and collecting information on policies. Chapter 3 focuses on identifying policy stakeholders and the following chapter reviews analyzing the content of a policy and set the monitoring focus. Chapter 5 focuses on analyzing policy budgets to understand the source of resources for implementation and what factors shape how resources are directed.  Chapter 6 provides an overview of gathering evidence on policy implementation and the final chapter looks at how to use policy evidence to advocate for change.


There are many examples of advocacy materials produced during the course of a campaign. Here are some samples.

The KAIROS KyotoPlus petition presents questions and answers about why a petition is necessary and what members of the Christian community in Canada can do to promote climate action now. It includes a call on Canadian politicians to set national targets, implement a national plan and adopt a bold, second phase to the Kyoto protocol.
 
The KAIROS Week of Action brochure highlights the link between climate change and poverty and gives ideas for how individuals and communities can respond.

Food Campaign
HIV and AIDS Campaign
EAA Resources